Communications & Public Relations: The Art of building brand image and community engagement

In today’s information-driven world, where individuals and businesses alike must craft their image and manage reputations, Communications and Public Relations (PR) emerge as a vital “bridge” between brands and the public. As a key discipline under the broader field of Marketing, PR focuses on developing communication strategies, managing corporate image, and fostering long-term relationships with customers, partners, and the media.

According to the International Public Relations Association (IPRA), the global demand for PR professionals grows by an average of 12–15% each year. In Viet Nam, the rapid growth of businesses—particularly in technology, entertainment, and e-commerce—has led to a surging demand for skilled professionals in Communications and Public Relations.

Let's explore together with Hùng Vương University of Ho Chi Minh City (DHV)!

Why study Communications & Public Relations at Hung Vuong University of Ho Chi Minh City (DHV)?

• A key role in every business – PR professionals serve as the “face” of the company, shaping how the brand is perceived by the public.

• Diverse career opportunities – From large corporations and startups to NGOs, all organizations require professional PR teams.

• A creative and dynamic work environment – You’ll thrive in a fast-paced, ever-evolving industry filled with fresh challenges and innovation.

• Build an extensive network – Collaborate with media outlets, press agencies, corporate partners, and renowned organizations.

• Attractive income and fast career growth – With strong skills, you’ll have rapid opportunities to move into management roles.

Promising career paths for PR graduates

Graduates majoring in Communications and Public Relations can pursue roles such as:

• Communications Specialist: Develop communication plans and manage brand identity.

• PR Officer: Organize events, write press releases, and maintain media relations.

• Crisis Communication Specialist: Handle PR crises and protect the organization’s reputation.

• Content Manager: Strategize and oversee content across multiple communication platforms.

• Internal Communications Officer: Promote employee engagement through internal campaigns.

• Independent PR Consultant: Provide strategic communication consulting for organizations.

Trends & outlook in PR and Communications

• Digital media boom: Leverage social media, websites, and podcasts to amplify brand messages.

• AI integration: Use artificial intelligence to analyze data and optimize communication strategies.

• Rise of video content: Video continues to be a powerful medium for storytelling and engagement.

• Crisis management on social platforms: A skilled PR team is crucial in responding to online crises.

• Personalized customer experience: Utilize data to tailor communication to specific audiences.

Attractive salary & career advancement opportunities

Salary may vary depending on experience, company size, and job position. However, with industry expansion, skilled individuals can quickly rise to senior management levels.

Admission Requirements & Selection Methods at DHV

At Hung Vuong University of Ho Chi Minh City (DHV), Communications & Public Relations is part of the Marketing program. Admission is based on the following combinations:

University Code: DHV

Program Code: 7340115

• A00 (Math, Physics, Chemistry)

• A01 (Math, Physics, English)

• D01 (Math, Literature, English)

Suggested high school subject: Economics and Law

Typical entry scores range between 15 and 18 points depending on the university and subject combinations. To increase admission chances, applicants are advised to stay updated on the latest announcements.

Admission pathways at DHV:

1. Based on 2025 National High School Graduation Exam results

2. Based on Grade 12 academic performance in subject combinations

3. For students with excellent academic records in high school

4. Based on 2025 National University Competency Assessment Exam (VNU-HCM)

Advantages of studying Communication and Public Relations at DHV?

📘 Industry-focused curriculum: Aligned with modern communication trends, combining theory and practical application.

🎓 Affordable tuition – Fixed for 4 years:

With a yearly fee of 36–37 million VND, DHV guarantees no tuition increase during the program. Attractive scholarships are also available.

🤖 AI integration in education:

Students are trained to use AI in both study and work. Each student receives a free AI Pro account throughout their studies.

📘 Guaranteed English & IT proficiency upon graduation:

DHV ensures students graduate with strong English skills and practical IT capabilities for the modern workforce.

🚀 Practice-Oriented training:

DHV emphasizes the “Three Reals”: Real Experience – Real Experimentation – Real Practice.

🎓 Enterprise connections:

Collaborations with numerous companies and event organizations provide internships and job opportunities.

🌟 Soft skills development:

Training in communication, teamwork, and time management—essential for success in PR.

💼 Job guarantee – 100% tuition refund

• 100% of graduates are offered job placements after graduation.

• Full tuition refund if students are not employed after graduation (for programs such as Entrepreneurship & Sustainable Development, Logistics Management, and Digital Economy).

Based on all these reasons, Hùng Vương University of Ho Chi Minh City (DHV) is the ideal destination for young people who are passionate about gaining knowledge, developing practical skills, and confidently conquering the competitive job market. 🌟

The Communication and Public Relations major not only empowers you with the art of communication, but also equips you with essential skills to build both personal and corporate brands. If you are passionate about creativity, love challenges, and aspire to be the bridge between businesses and the public, this is the ideal field of study for you!

University code and undergraduate programs at Hung Vuong University of Ho Chi Minh City (DHV)

Scholarship information and early enrollment incentives at Hung Vuong University of Ho Chi Minh City (DHV) for 2025

📌 Hùng Vương University of Ho Chi Minh City (DHV) currently offers 19 full-time undergraduate programs for the 2025 academic year. The following are the main admission methods you can refer to:

1. Method 1: Admission based on the results of the 2025 National High School Graduation Exam. The minimum score for application submission will be announced after the exam results are released.

2. Method 2: Admission based on 12th-grade high school academic performance, with each subject in the selected combination scoring at least 5 points (the total score of the three subjects must be 15 points or higher).

3. Method 3: Admission for students with strong academic performance in high school (subject scores in the orientation combination must be 5 points or above, or valid foreign language certificates that meet exemption requirements for the national exam).

4. Method 4: Admission based on the 2025 competency assessment exam results from Vietnam National University – Ho Chi Minh City, with a minimum score of 600 out of 1200.

Application submission methods:

• Submit online at: https://tuyensinh.dhv.edu.vn

• Apply in person at: Ground Floor, 37 Kinh Duong Vuong Street, Ward 12, District 6, Ho Chi Minh City

• Apply in person at: Ground Floor, 37 Kinh Duong Vuong Street, Ward 12, District 6, Ho Chi Minh City

• Mail applications to: Ground Floor, 37 Kinh Duong Vuong Street, Ward 12, District 6, Ho Chi Minh City

Contact Information:

• Website: https://dhv.edu.vn

• Address: 736 Nguyen Trai Street, Ward 11, District 5, Ho Chi Minh City

• Facebook: DHV - Trường Đại học Hùng Vương TP.HCM

• YouTube: YouTube Channel

• Tiktok: DHV Official Tiktok

• Phone: 028 7100 0888 - Mobile: 0888 158 001

• Zalo OA: Zalo Official Account